A Qualitative Evaluation of the Sustainable Consumption Approach with Regard to Organic Products

Abstract

This study looks at the value of sustainable consumption and its expanding effect in Indian commerce as it attempts to add to the conversation about consumer food purchasing habits in relation to sustainability concerns, with a focus on organic choices. The phenomena in actual situations were investigated using a qualitative methodology. Data from detailed components to categories, topics, dimensions, and codes were analysed. By providing a consumer decision map that outlines key elements that are crucial in the purchase of non-certified organic food, the research has added to the body of knowledge in this area. The practical knowledge provided by this study can help growers, businesses, and policy officials increase consumer comprehension, particularly in the 92 other nations that do not have laws governing organic food. The findings will be helpful in creating a quantitative model for future research. This study clarifies the consumer approach to sustainable consumption and its consequences for organic products by looking at the Sri Lankan model.