Assessing the Influence of Product Reviews on E-commerce Sales and Reputation

Abstract

In the ever-evolving landscape of e-commerce, product reviews wield significant influence over consumer purchasing decisions and brand reputation. This study aims to assess the multifaceted impact of product reviews on e-commerce sales and reputation. Drawing on a comprehensive analysis of various factors, including review authenticity, content, sentiment, and social influence, this research seeks to elucidate the mechanisms through which product reviews shape consumer behavior and perceptions. By examining the role of review characteristics such as ratings, length, language, and recency, as well as exploring strategies for leveraging positive reviews and mitigating the effects of negative feedback, this study provides valuable insights for e-commerce practitioners and marketers. Furthermore, this research discusses emerging trends in review management and the potential implications of advancements in technology, such as artificial intelligence and virtual reality, on the dynamics of product reviews in the digital marketplace.