RANI, Jyoti. Trust or Skepticism? Consumer Responses to Generative AI-Driven Green Marketing Communications . TECHNO REVIEW Journal of Technology and Management , [S. l.], v. 6, n. 2, p. 39–52, 2026. DOI: 10.31305/trjtm2026.v06.n02.004. Disponível em: https://technoreview.co.in/index.php/TRJTM/article/view/136.. Acesso em: 3 jul. 2026.