Digital migration and the regulatory experience in Zambia
DOI:
https://doi.org/10.31305/trjtm2025.v05.n04.005Keywords:
Digital Migration, Digital Broadcasting, Digital Divide, Independent Broadcasting Authority (IBA), Zambia, ZNBC, Star TimesAbstract
This paper analyses the shift from analogue to digital television broadcasting in Zambia. The migration significantly changed the media environment, introducing substantial changes for TV stations, channels, and content suppliers. The transition offered numerous advantages, including superior audio and video quality for an improved viewer experience. This paper employs a qualitative, descriptive research methodology based on comprehensive review of existing literature, policy documents, and reports concerning digital television migration in Zambia. A key technical benefit was efficient use of radio frequency spectrum through multiplexing, freeing up bands for services like mobile broadband. The digital platform expanded content availability, fostering greater competition and supporting local content producers. Economically, the transition stimulated growth by creating jobs and boosting local industries through demand for digital equipment. However, significant challenges persisted, notably high implementation costs for infrastructure and equipment, technical complexities requiring qualified personnel, and risk of widening the digital divide due to accessibility issues in rural areas. The Independent Broadcasting Authority (IBA) oversaw this transition with successes but struggled with ensuring universal access and managing financial and technical aspects.
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